Apple is likely going to show some new iMacs and their other products. Stay on White Innovation to see live coverage of the event.

Please keep Refreshing this page, as I will continue editing this post as the coverage continues.

Live Coverage and other images courtesy of Gizmodo and/or Engadget.

 

Glass iMac with HDMI!

New wired or wireless KeyBoard

Up to 1 terabyte of memory! Pricing below

Shipping today! 20 and 24 inch

 

New iLife package

10:14AM: Note that the Mac mini is still pictured as part of Apple’s product line. “Alright, next thing is applications that run on the Mac. Apple invented category of digital lifestyle applications. Computer is the hub of digital life. We’ve increased our lead over the PC industry. Introducing iLife ‘08. Totally new, biggest jump since we introduced it. iPhoto, iMovie, iWeb, iDVD and GarageBand. We’re replacing one of the apps with something that takes it to a new level.”

Organizing iPhoto by events

Still waiting for major updates, stay tuned.

.Mac updates. Yay!

Out with your iPhone, we’ve added “Send to Web Gallery” on your iPhone. Pick one, emails to special address, that photo will show up on your web gallery. Can tell friends about it, View others’ web galleries right on your iPhone, great iPhone experience, fully integrated.” Demo time!

Apparently, using email, you can mail full quality pictures to your .Mac

iMovie, updated and has a new icon.

Still waiting for iMovie pics. Just be patient.

You can use the new iMovie to tranfer videos to iPhone, iPod, iTunes, and .Mac.

2 cell phones rang, and Steve is furious… Scary. Folks, don’t make him delay Leopard again. Turn off your cell phones at all public events.

There’s a picture, a small picture, but a picture.

Here’s a big picture.

iWeb now has Web Widgets

You can grab YouTube videos, Google AdSense, etc. to your iWeb page. You can also switch themes and use your personal domain.

GarageBand: New auto music making, called Magic GarageBand.

$79 for iLife today, 10GB storage for .Mac

New iWork, let’s start with Keynote.

New Pages features. Also, a new spreadsheet program called Numbers.

 

Phil and Tim are invited up on stage for Q & A.

Q: How are you going to market this out to the customer base to make sure thay understand the intergration between the apps?

A: That’s what you’re here for! To write about our products

Q: Why aren’t you putting the Intel Inside stickers on your Macs that have Intel processors?

A: We like our own stickers better. We don’t want to make you tear off stickers and junk when we get a computer. Steve: What do we want on our products when we take it out of the box? The answer is nothing.

Q: How thin are the new iMacs?

A: They’re really thin. You can measure them in the next room.

Mac Mini refreshed. Faster, and on Apple Store now.

Apple and Google/YouTube like eachother. How friendly…

Apple says desktops are still important.

 

Apple thinks the iPhone is a strong success, and so does the rest of the world.

Apple TV news soon, but not today.

Macs are growing in business use. Yay!

“With someone editing movies and going to publish, why not support HD uploads?”

 

Steve: “We do. Turns out that HD camcorders don’t have sensors that are full HD, so they produce images that are slightly lower than HD, but are still stellar. We use that res, which is close, but not quite HD. Best you can do under $10k” Uh, that’s not quite right, is it?

“Introduced multitouch on iPhone, what about for the Mac?”

Steve: “Makes sense for the iPhone, not sure it makes sense in the Mac. Classify that as a research project.”

 

Last question: “There has been a suggestion that Apple appeals to smaller elite than mass customer base. Is it your goal to overtake PC in marketshare?”

 

Steve: “Goal is to make the best PC in the world, and make something we can recommend to family in friends. There is some stuff in our industry we wouldn’t be proud to ship. We can’t ship junk. Thresholds we just can’t cross. But we want to make the best personal computers in the industry. Our products are usually not premium priced. Price our competitors’ computers, and add in all the extras, we’re competitive. We don’t offer stripped down products. We compare favorably. Thank you very much for coming today.”

 

It’s over. Hope you enjoyed it! I may be doing this in the future, if somebody actually reads the blog. Bye!