• “Take advantage of everything you can learn here and go make some great products. Thank you very much, I’ll see you this week!” The lights are up!

    “You know, we’ve got such incredibly talented people at Apple — they put their hearts and souls into this product. I hope you can feel it. … and that’s just the start. WWDC 2008 — I think it’s going to be our best so far.”

    11:47AM PT - Big applause, even the second time. “Just like the first iPhone, this new iPhone 3G is one of the most amazing products I’ve ever had the privilege to be associated with.” He’s calling all the teams to stand up, give ‘em a round of applause.

    Tag line: “Finally, the first phone to beat the iPhone… Introducing the NEW iPhone 3G.” Steve’s rolling the commercial again!

    Secret Apple vault — finally we get to see what it looks like!

    “The price is a maximum of $199 all around the world — we’re really, really excited about the new iPhone 3G. And as you might expect, we have a new ad! I’d love to show it to you.” Lights are down… spy theme.It’s Over! Big applause, even the second time. “Just like the first iPhone, this new iPhone 3G is one of the most amazing products I’ve ever had the privilege to be associated with.” He’s calling all the teams to stand up, give ‘em a round of applause.Tag line: “Finally, the first phone to beat the iPhone… Introducing the NEW iPhone 3G.” Steve’s rolling the commercial again!Secret Apple vault — finally we get to see what it looks like!”The price is a maximum of $199 all around the world — we’re really, really excited about the new iPhone 3G. And as you might expect, we have a new ad! I’d love to show it to you.” Lights are down… spy theme.

    “70 countries this year. We’re going to start with 22 of the biggest, rolling out the iPhone 3G at the same time in all of these countries. July 11.”iPhone 3G is $199 for 8 GB, $299 for 16 GB, and a white model! YEAH!

  • Huge, huge applause. People are on the edges of their seats. “We’ll be rolling it out in 70 countries in the next severeal months. Next time your’e in Malta and you need an iPhone 3G, it’ll be there for ya.”Showing all the countries, playing Small World — most of South America… Norway, Sweden, Finland, Estonia, Latvia, Lithuania, Denmark, Netherlands, Belgium, Poland, Czech, Switzerland, Portugal, Spain, Italy, Malta, Croatia, Slovakia, Hungary, Romania, Greece, Turkey, Jordan, Egypt, Niger, Mali, Senegal, Guinea, Ivory Coast, Cameroon, Kenya, Botswana, South Africa… man, way too many countries!
  • 24 hours audio, 7 hours video, 5-6 hours Safari, 5 hours talk time on 3G, 10 hours of talk time on 2G, and 300 hours standby…and GPS! YES! Trying to get a pic of the new countries, audio stream playing “It’s a small world after all”, lol.
  • Steve said zippy? lol. iPhone 3G much faster than Nokia N95 and Palm devices, almost as fast as Wi-Fi. Holy crap!
  • Here’s the back and now the front
  • Making iPhone cheaper, new iPhone, called iPhone 3G! Better audio, no more recessed headphone jack, 3G, better camera.
  • “This is the phone that has changed phones forever” That’s all great, but users love the iPhone. 3G iPhone! w00t! 3rd-party applications, and more countries. Only iPhones in 6 countries, Steve knows they’re in many many more. LOL
  • Steve talking about iPhone now
  • 60 day free trial of mobileme, $99 per year for mobileme, replaces .Mac, automatic upgrade, but .Mac email accounts still work.
  • No iPhone 3G yet…could be a “One more thing”
  • Demoing iPhone mobileme right now
  • He’s showing that a pushed email appeared immediately on the phone as well as the web interface. A contact he just created on the phone also showed up right away on the web interface.
  • iDisk is supported as well — looks like .Mac might be going bye-bye.
  • In Address Book, there’s real-time search with narrowing down of entries as you’re typing, as well as Google Maps. The Calendar looks a lot like iCal with its color coding and meeting blocks. Drag and drop works. Gallery (photos) has skimming like in iPhoto and .Mac, thumbnail rescaling, drag and drop, rotate, and sharing.
Wow…nice UI.
Can send photos through MobileMe too
“What’s really going to surprise people, we’ve built an incredible suite of web 2.0 apps using Ajax.”
Available at Me.com, It works directly with email, calendar, and whatever native applications you’ve got on Mac and PC. On Mac, it works with iCal, Address Book and Mail. On the PC, it works with Microsoft Outlook.
Schiller just called ActiveSync ActiveStink — the mockery! Guffawing.
MobileMe is real! Push email, contacts, and calendars. Mac, PC, iPhone.
New features in iPhone 2.0:
  • Contact Search
  • iWork document support
  • Pages, Keynote, and Numbers. Excel, Powerpoint, and Word also. viewable on iPhone.
  • Save images from email to photo library
  • Turn calculator to landscape for scientific calculator
  • Parental Controls
  • Simplified and Traditional Chinese support
  • Bulk delete & move for messages
  • $9.95 upgrade for iPod touch, free for iPhone…
  • 2.0 software in early July
  • App Store in 62 countries
  • If app is less than 10 MB, you can download on EDGE
  • If you app is more, you can download on Wi-Fi and PC/Mac
  • The App Store icon will automatically tell you when there’s an update for apps you’ve downloaded. Developers keep 70% of the revenues, and will be no charge for free apps. FairPlay DRM will wrap applications.

“Now, we’ve got something entirely new.”

“Imagine you’re a professor teaching a class on how to write iPhone apps! You want people to mail apps around… you can get certified and register up to 100 iPhones, apps can be circulated and posted for up to 100 iPhones. We think we’ve got a great story now.” Applause.

“But we’re adding a third way — we call it ad hoc.”

SDK speech is over.
Apple putting out push-notification service to developers.
Apple says if they enable background processes, the iPhone will end up like Windows Mobie. lol!
One major request that isn’t in the SDK yet, like from IM clients where people want to get notifications even if they aren’t running the app. How to solve the problem? The wrong solution is to enable background processes.
Looks a little like God of War, graphics somewhere between DS and PSP. Pretty friggin’ impressive. N-GAGE has been after games that look this good for years. Will be ready by September.
Last app today comes from Digital Legends Entertainment… they only started two weeks ago.
-Next app is from MIMvista, another medical app
-”Within weeks of the App Store launching, we’ll have a dozen applications and more by the end of the year”
-”Imagine doing this on any other mobile device” *guy in the audience laughs really loud, everyone’s like “lol”*
-A student can easily find a region of the body, view hundreds of anatomical images, easily zoom and pan across highly-detailed imagesModality is for medical students to view body parts and see where everything is. Much more fun than reading this crap in a book.Next up is Modality. He’s talking about the medical software company Epocrates, who was on stage last time when Apple introduced the SDK (Hi Dixie!). He’s introducing tow new medical apps, one of which is Modality.

MLB.com’s Jeremy Schoenherr is showing off “At Bat”, which shows today’s games, stats, and even live game info like who’s on base and what the score is.

They played a riff from Lennon’s “Imagine” on the piano.

A British insurance guy has made an app called Cow Terry that lets people make music on the iPhone. There’s piano, drums, and an automated blues app. (Just like iAno and MobileGuitar, for those of you familiar with jailbroken iPhone apps).

Both of the games are $9.99 and will be on the App Store.

Porting the games from OS X to the iPhone only took 3 days to get “up and running”, which means playable. The iPhone is the steering wheel in this racing game, and has the graphical level of a N64 game. Speeds look great, and runs pretty damn fluid for a mobile phone game.

The 2 games are from Pangea software.

Their second game is Cromag Ralley, a 3D caveman racing game. Think Mario Kart with neanderthals.

The first is a physics-based puzzle game called Enigmo. In the demo app you want to get water into a container via a reflector. I’ve played this on the Mac and it’s actually a lot of fun. The calculations inside the game are pretty damn CPU intensive, and from what we see the iPhone can handle it fine.

AP Associated Press app – They call it the Mobile News Network, and it gathers content from many trusted sources. It makes use of the location API by automatically showing nearby sources. Allows news video and photos to be viewed directly through the app. You can even report on news yourself by sending a first-hand report that includes photos and text. The app will be free at the launch of the App Store.

Ah! TWiT Live’s audio is down! We’ve clogged the tubes!

The app will also be available for free at the launch of the App Store. Next up — AP (Associated Press).

Showing photoblogging — they’ve looped in to the camera API to take shots and fire them off to your blog. Dialogue looks more like an email than a CMS. TypePad will also be available free.

Next is TypePad, a great mobile blogging app. Michael Sippey is up. Huzzah, blogging.

Man, these demos are crazy boring. Throw us a bone here Apple! Loopt will be free on the App Store at launch (YES)!

eBay app price not revealed…

Wait a minute…it tells you where your friends are/have been? Holy shit stalkers!

-Shows your friends on a Google Map in relation to you, can see what your friends have been doing today (pictures, comments, etc.)
-Location-aware services, “We make serendipity happen”
-Next is “loopt” Sam Altman speaking

LOL, eBay app searching for Wii Fit cheap!

…Nintendo partnership? :)

Super Monkey Ball $9.99 on the iTunes Store, TWiT live audience says eBay app being demo’d now.

Playing Super Monkey Ball again, WTH! You guys at Apple played Monkey Ball on the iPhone last time!

Note – This is all stuff that’s from the March SDK event, so I’ll take a break from now, eat some chips…

Demo — showing how to construct a UI in Interface Builder. Creating a basic Cocoa Touch application called Nearby Friends.

Steve’s starting to intro the SDK.

Jobs is rolling a video of their enterprise customers trying out the iPhone’s enterprise features. Disney, the Army, and various other companies’ IT teams are talking about how many people they’ve got on the iPhone, how many apps they made, blah blah blah. You don’t really care about this.

Steve’s showing videos of enterprise customers…boring!

Microsoft Exchange, Cisco’s VPN, and various other security options demanded by the enterprise have been built in (says Jobs). 35% of the Fortune 500 has taken part in the beta program with the iPhone’s enterprise features.

There are 3 parts of the iPhone 2.0 software. Enterprise, SDK, and new features. We’ll start with the Enterprise (that we saw at the last event).

Apple’s started the iPhone SDK developer program 95 days ago, and had 250,000 kits downloaded, 25,000 apply to the program, and 4,000 admitted to the program.

4,000 people have been accepted in the developers’ program.

Steve Jobs says Snow Leopard, next version of OS X being previewed after lunch!

Steve Jobs is taking the stage!

Walt Mossberg has been spotted by Gizmodo! Al Gore spotted by Engadget too


Pics from various sites below, I’ll give them credit after the live-blogging



WWDC t-minus 12 minutes! Reloading Engadget, watching TWiT live, on MacRumorsLive.com